- “Scientific Advertising” by Claude Hopkins
- “Tested Advertising Methods” by John Caples
- “How to Write a Good Advertisement” by Victor Schwab
- “Breakthrough Advertising” by Eugene Schwartz
- “The Adweek Copywriting Handbook” by Joseph Sugarman
- “Copywriting Secrets” by Jim Edwards
- “Copywriting in a Nutshell” by Eugene M. Schwartz
- “The Copywriter’s Handbook” by Robert W. Bly
- “The Ultimate Sales Letter: Attract New Customers. Boost Your Sales” by Dan S. Kennedy
- “Hey Whipple, Squeeze This: A Guide to Creating Great Advertising” by Luke Sullivan
These books cover the basics of copywriting, including copy structure, headlines, offers, benefits, calls to action, and more. They also provide practical tips and techniques for writing effective copy for various media, including print, radio, and online. Whether you are a beginner or an experienced copywriter, these books are sure to provide valuable insights and inspiration.
Author Profile
- Richa Agarwal is a digital marketing enthusiast who loves to explore new trends and strategies in the online world. She is passionate about creating engaging and informative content that helps businesses grow and connect with their audiences. As a content researcher and planner, she enjoys digging deep into various topics and finding the best ways to present them. When she is not busy writing or researching, she likes to read books, watch movies, and travel to new places.
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